Social responsibility

Children are our future. That’s why we make it our mission to bring joy to children in need through various projects several times a year.

Getting things done for a good cause!

Once a year, we swap our desks for screwdrivers, shovels or brushes as part of a Corporate Volunteering Day. Our team's involvement in schools, kindergartens and playgrounds is part of a long-term programme of commitment that is anchored in our corporate philosophy. Whether it's a matter of painting walls, doing carpentry, laying flooring, making flower beds or playing with children, we take on every challenge for a good cause.

Project "Lebensader Bahn 2.0"

In cooperation with the Landschaftspflegeverband Nürnberg e. V. (Nuremberg Landscape Conservation Association), Spielwarenmesse eG supports the "Lebensader Bahn 2.0" project, which is transforming disused sections of the former ring railway into a lively nature and meeting trail. The focus is on social aspects: nature-based play and learning spaces as well as low-barrier paths and participatory activities create meeting points for families, Kitas (day-care centres), school groups and neighbourhoods, and promote integration, intergenerational interaction and volunteer engagement. In parallel, old tracks are being restored to nature across large areas and rare biotopes are being protected.
 

Charity project

With the Spirit of Play Foundation, we are committed to promoting the importance of play worldwide. Play is more than just entertainment; it supports children's development. By organising fundraising campaigns and cooperating with exhibitors at our events, we give children around the world access to high-quality toys. The products donated by companies benefit specific projects in daycare centres, schools and social institutions - both locally and internationally.

Christmas campaign

Christmas is the best time of the year. Spielwarenmesse eG is participating in the "Christmas in a shoe box" campaign in cooperation with the Nuremberg Youth Migration Service to ensure that children in need also get to feel the joy of Christmas. In the run-up to Christmas, employees will be packing boxes with presents, thus making the hitherto unattainable Christmas wishes of many children now come true.

Our commitment to the culture of play

Since 2010, Nuremberg has been home to the German Games Archive, a unique collection of games from all over the world. Spielwarenmesse eG supports the running of the archive with knowledge and networks. As part of the advisory board, we are actively involved in expanding it into a games centre.

International Day of Play in Nuremberg

Spielwarenmesse eG is participating in the International Day of Play on 11 June 2025 in Nuremberg and, together with partners, is offering a diverse hands-on programme at five central play locations. From craft stations and construction games to movement and outdoor games, as well as puzzle challenges in the Exit tent, the programme invites children, families and adults to play, discover and try things out. In cooperation with the German Toy Industry Association, the Fair Toys Organisation, Haus des Spiels, the Toy Museum and Ultra Comix, Spielwarenmesse eG makes the societal importance of play visible and promotes education, community and healthy development.